\u201cA domain hack is a domain name that suggests a word, phrase, or name when concatenating two or more adjacent levels of that domain. [\u2026] Domain hacks offer the ability to produce short domain names. This makes them potentially valuable as redirectors, pastebins, base domains from which to delegate subdomains and URL shortening services.\u201d<\/p><\/blockquote>\n
Brands That Use a Domain Hack<\/h2>\n
Examples for well-known brands\/companies which acquired and actively use domain hacks are: Other well-known examples are:<\/p>\n Companies that build and offer URL shortening services are for instance:<\/p>\n Notice that the latter two (po.st and awe.sm) build entirely on the domain hacks, that is they do not hold their corresponding .com names. For all three companies, URL shorteners are a part of their brand building strategies offered to business customers, targeting particularly the social media like Facebook, Twitter, etc.<\/p>\n Obviously, \u201cawe.sm\u201d corresponds to a \u201ccrunched\u201d version of the word \u201cawesome\u201d (\u201ccrunching\u201d here refers to shortening or condensing the word by leaving out letters, preferably those which would be most insignificant during the reading and perception process. Often, these are some or even all vowels of the word). There is more than one way to \u201chack\u201d the word \u201cawesome\u201d, especially when including \u201ccrunched\u201d versions of the word. On a side note, awes.me redirects to bitly.com (status quo at the time of writing). Of course, \u201cawes.me\u201d can also be read as \u201c(it) awes me\u201d.<\/p>\n \u201cLetter crunching\u201d often plays an important role when finding a good short company name or a domain hack: well-known examples include Domain hacks are a good way to build a URL shortener for a brand, and often \u201ccrunched\u201d versions resembling the original brand name are used. For example:<\/p>\n<\/div>\n Crunching is not always used, for example orange.com runs its own URL shortener at oran.ge<\/a>.<\/p>\n Other Ways to a Short Domain Name<\/p>\n Of course domain hacks are not the only way to achieve a short name resembling a brand. Sometimes the .co domain corresponding to a .com company or brand domain is used, or the .co domain of a \u201ccrunched\u201d version of the brand. In an extreme case, the original brand is reduced to only one letter:<\/p>\n All three domains are used as URL shorteners by the respective companies.<\/p>\n Besides brands, domain hacks can also be more generic, or express a short phrase, take for example: With the rise of more than 1,000 new generic top level domains like .company, .photography, .graphics, .land etc. released by ICANN, a large number of new domain hacks becomes possible. Most of them will be domain hacks for two-word compounds, noun phrases, or short phrases, like e.g. spanish.academy<\/strong>, book.limo<\/strong>, and leisure.tips<\/strong> (the first two examples are fully developed websites, while the third is for sale on BestNa.me). More precisely, the second level domain (SLD) to the left of the dot is the first part of the compound or phrase, while the second part is constituted by the top level domain (TLD), situated to the right of the dot.<\/p>\n Now we are also using the new gTLD .host for Domain Hacks and to complete our name MeraHost !<\/p>\n The new domain name MERA.HOST<\/a> is now owned by MeraHost Web Hosting and currently redirecting to MeraHost.ORG<\/a><\/p>\n\n\n
\n![\"brands-300x187\"](\"https:\/\/www.merahost.org\/blog\/wp-content\/uploads\/2015\/10\/brands-300x187.jpg\")
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Domain Hacks for URL Shortening Services<\/h2>\n
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\u201cCrunching\u201d the Word for a Short Domain Hack<\/h2>\n
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Generic Domain Hacks and Domain Hacks Expressing Phrases<\/h2>\n
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Using the New Generic Top Level Domains (New gTLDs) for Domain Hacks<\/h2>\n
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